Josh Nathanson / Design & Art Direction

Image © Paul Ward

Image © Paul Ward

Image © Paul Ward

Image © Paul Ward

Image © Paul Ward

Image © Paul Ward

Image © Paul Ward

Image © Paul Ward

Image © Paul Ward

Design: GBH.London
Developed in collaboration with the Wilson Brothers
Client: PUMA

PUMA Select is the retail showcase for their luxury fashion collaborations with the likes of Alexander McQueen, House of Hackney and Rihanna.

We were asked, in collaboration with the Wilson Brothers, to create a special store to house these collections. Taking inspiration from a workshop aesthetic we designed a modular display system sprinkled with little bits of PUMA’s joy. The stores are now open in South Africa.

Tagged: retail branding