Josh Nathanson / Design & Art Direction

PUMA Joy-Pad.

PUMA Skylight.

PUMA Peepshow.

PUMA Un-smart Phone.

The One Show 2014 - Nominated

Design: GBH.London
Client: PUMA

There's a special feeling that comes with discovering something for yourself. Using digital in the retail environment in the most analogue way possible masks the technology but intensifies the thrill of discovery.

We allowed random access to video and sound around the store in a way that feels like a bespoke dose of PUMA personality served up for an audience of one. No corporate messages or sales messages here. Say Hello to Joy.