Josh Nathanson / Design & Art Direction

Design: GBH.London
Client: PUMA

PUMA is the third largest sports company in the world, yet since the 80s they’ve also been synonymous with the latest in lifestyle fashion. Taking inspiration from the original PUMA Archive label we breathed new life into the Lifestyle brand and created assets that could be used on all products and in-store signage.

This process involved working closely with a number of teams at PUMA, creating a comprehensive guideline that would streamline branding for everyone from product designers to visual merchandisers.

Tagged: branding logo