Josh Nathanson / Design & Art Direction / BCN & LDN

Clever Little Bag.

A banner for PUMA's Solar Powered Electric Car Charging Station.

The PUMA Bring Back Bin (and badge!).

PUMA's Clever World

Design: GBH.London
Client: PUMA

PUMA’s Clever World brings together all their sustainability initiatives. Unlike brands, we wanted to avoid the classic ‘green’ eco-look and instead communicate the good things that PUMA does in their very own joyful (and red!) way.

As well as overseeing and creating designs for individual sustainablity projects, I was responsible for creating a guideline to help the folks at PUMA to tell their sustainability stories with clarity and consistency.